Is your business positioning itself for the seismic shift in media consumption that is already underway among the Caribbean audience?
From the days where media consumption was primarily concentrated in traditional media ( television, newspapers and radio), significantly more time today is being spent online and using mobile devices for accessing information and connecting with other people. .
If your business targets a younger audience, then you know this is especially true, with social media like Facebook and Twitter contributing to the explosion in time spent using digital media by younger people in recent years.
How our digital media solutions can help you:
The mission of our digital media solutions division, is to help businesses reach and engage the Caribbean audience using the power of digital media (web and mobile).
Whether your need is the initial crafting or evolution of your digital strategy, or the execution of specific digital marketing initiatives we can help your business drive measurable, positive RESULTS.
Our team has global and Caribbean-specific marketing experience, as well as experience in web development, strategy consulting and most importantly on the global frontlines of the Internet & Online advertising industry. We use that expertise to apply a range of digital media services to your unique business needs.
If you are ready to take advantage of digital media to reach and engage your target audiences, check out the services below to learn how each can help you.
For the skeptics out there, who don`t believe in this shift here are some facts:
Where we are today:
Fact # 1.Net usage in the English and French-speaking Caribbean (excluding Haiti) is just shy of 40%, with 2.9 million of the 7.2 million online. This is growth of over 800% since 2000. (Internet World Stats)
Fact #2. Census figures n the US, UK and Canada at the start of the decade put the Caribbean population at over 3 million people, in countries where the average Internet Penetration is 72%.
Where we`re going to be:
Fact #3. Think 40% isn`t that much? Since net usage in developed countries like the US, UK and Canada is currently over 70%, that tells you everything you need to know about how much more things are going to evolve.
Fact #4. It`s about much more than the Internet. It`s about the ways that broadband adoption, mobile consumption (94% mobile penetration in the English-speaking Caribbean) and the general trend of increasing digital convergence will impact time
Most importantly, not only has there been a significant change over the last 10 years, but this change is going to intensify in the coming decade, spurred by increasing broadband adoption,
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