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  Our Executives  
 

 
Chike Farrell, Chief Executive
 
Chike (pronounced chee-kay) has built a track record of achievement in both academic and professional pursuits. As Chief Executive and co-founder of Caribbean Ideas Limited, Chike will apply his unique combination of entrepreneurial spirit, Internet industry experience and deep passion for technology and advancing the Caribbean via youth development.
 
 
Chike`s professional experience includes time on the global frontlines of the online and online advertising industry with Microsoft, where he has launched global consumer marketing, product management, business development and online advertising strategy.
 
 
Prior to that he has managed global marketing campaigns and launches within Microsoft`s MSN division, and has worked as a regional marketing manager for a broad range of MSN subsidiaries including Asia Pacific Markets like Australia, Korea and India as well as Latin American markets like Mexico and Brazil. Chike has also worked in marketing and consulting with Ernst & Young Caribbean alongside stints in banking and customer service.
 
 
 
Chike is a former Trinidad & Tobago National Scholar and currently holds an MBA degree from the Sloan School of Management at the Massachusetts Institute of Technology (MIT). His undergraduate studies were completed at the University of Toronto, Canada, where he graduated Summa cum Laude from the University of Toronto`s undergraduate business program.
 
 
Brevard Nelson, Vice President
 
Brevard Nelson is a co-founder and like the rest of us does a bunch of stuff within the business, ranging from helping clients understand how our digital media solutions can help them, to working on customer acquisition and loyalty activities for online services.
 
 
Brevard brings a unique combination of marketing and corporate communications talent, web development and information technology expertise and entrepreneurial spirit.
 
 
He loves to play an active part in regional community development, and he has spent time as a past president of the Rotaract club of St. Augustine West, and as an active member of the Rotaract and Rotary organizations. He is also particularly interested in helping the Caribbean entertainment industry develop its presence on the world stage by embracing technology solutions.
 
 
Brevard is particularly in touch with the challenges faced by marketers at large pan-Caribbean companies since his experience includes working in a range of roles for one of the Caribbean’s most respected pan-regional Financial Services companies.
 
 
He has driven marketing and corporate communications efforts regionally, driven the evolution of corporate Internet strategy and managed advertising across a range of media types.  Brevard has also previously managed his own web development business.
 
 
He currently holds a Masters in International Marketing communications from the London Metropolitan University and ESCEM Business School in France, after spending time in both countries. He also holds an undergraduate business degree from the University of the West Indies.
 
 
Marc Farrell, Vice President
 
Marc is a co-founder of the business and primarily leads our professional & student business. Marc`s diverse professional and academic background includes strategy consulting, private equity experience and engineering, which has exposed him to a range of businesses in multiple countries.   
 
 
 
Like the rest of us, Marc is  passionate about initiatives that can play a part in driving Caribbean economic development, particular ones that help boost the productivity of people and resources. He has been an active member of organizations designed to connect Caribbean professionals to one another including Caribiz.
 
After becoming Trinidad & Tobago`s youngest national scholar at the age of 16, Marc moved on to the Massachusetts Institute of Technology (MIT) where he completed an undergraduate degree in chemical engineering, and was part of the National Society of Collegiate Scholars and the Tau Beta Pi Engineering Honor Society.
 
 
 
He then completed a Masters of Philosophy in Technology Policy at the University of Cambridge in England before taking up a position in strategy consulting at Bain & Company where he has advised billion dollar companies on projects from price modeling, to strategic competitive positioning. Most recently he has been building expertise in the area of financial management and investment as a private equity associate with Fidelity Equity Partners in the UK.